World Direct software makes trees grow

News World Direct software makes trees grow

17 Nov 2021

World Direct Software makes trees grow

With the A1 Priceless Planet Mastercard, consumers support sustainable reforestation projects and can track their ecological CO2 footprint. We have developed the gamification application for this.

Mastercard's Priceless Planet Coalition plants one tree for every 1,000 euros spent on each credit card. The aim is to plant a total of 100 million trees by 2025 and promote sustainable forestry in the long term.

In the A1 Mastercard app, A1 customers can use animated illustrations to track how many trees have already been planted.

In addition, the app displays the average CO2 consumption of all purchases and enables customers to pay attention to sustainability when using their credit card. The ecological footprint is calculated using the Ålland Index.

Sustainable initiative

For our financial IT experts, this is a project close to their hearts that supports our customers in their marketing activities and is also in line with World Direct's sustainability concept. It is becoming increasingly important for banks to reflect the green trend in their financial services. Applications with a playful gamification approach are particularly suitable for conveying current topics.

Certified and innovative

Thanks to our many years of in-depth experience in the banking sector and app development, we are able to integrate these innovative ideas technologically into existing and new products. As a PCI-certified service provider with access to highly secure A1 infrastructure and data centres, we play to our strengths particularly in the sensitive area of payment transactions.

Find out more about our comprehensive range of financial IT services - talk to us about your sustainable ideas!